What is a podcast and how does it work?

Podcasts can be an effective method of development of transport, building and attract customers to your credibility. You feel grass-be a true expert in the eyes of your customers and prospects.

But that is a podcast?

The term itself is a reduction of two of the words iPod and broadcast .the ' of Apple iPod is, of course, an MP3 player. Electronic version of the former unit of cassette if you.

Therefore, the term itself indicate that the podcast is in the form of a regular broadcast audio MP3 format and handheld readers - the name of the command is optional. But it is actually more of a podcast as well as less than this.

For the purposes of this article, I'll go with what is a podcast on four levels.

1. a podcast is an audio file. In theory, is available in format MP3, MP3, it is very practice. but a very compact format for recording .c ' is also an independent manufacturer. However, also lets you offer podcasts using the native Windows format (.WMA) or the Apple QuickTime when noise is, there are many audio formats and podcasts in any of them.However, it is the most popular MP3 format.

It is designed to load from the Web page (such as iTunes or the creator of the site) and downloaded the MP3 as the iPod player or one of the many products from other manufacturers.image can then be read at any time while the audience is doing something else.the cars are often home to play these files, you can listen to busy commuters.something useful when travelling to and from the Office.

3. the content is what the client wants, radio podcast..., however, tend to focus on content instead of music.This content can be provided in many different forms, including lectures, interviews and teleseminars.

4. in theory, it is not a podcast régulier.Toutefois, in practice, they adapted into two types.podcasts are usually called time recurring podcast podcasts.répété once weekly once by month or jour.En brief, these are wants a re-record broadcast regular advice, information or the messages.dans practice, audio files MP3 single unique.le podcast length is limited to broadcasting, that are regularly reproducible.